Adobe App Recommender

Helping top of funnel customers find the product that best suits their needs

Click here to view the live page of the app recommender

The Challenge

We identified a need from customers new to the Adobe creative suite that were having a hard time finding the right product or plan.

My Role:

  • Conduct user research & assess user testing feedback

  • Coordinate across multiple teams on project timeline and goals

  • Visual & Interaction design

  • Prototyping & designing user flows

  • “Pixel perfect” implementation of design

Project Goals

  • Capture top of funnel customers

  • Convert free trial users into subscribers

  • Minimize drop-off during check-out process

  • Create targeted content for users

Design Goals

  • Make answering questions an enjoyable experience and not a chore

  • Create a cohesive visual language from beginning of flow to final checkout

  • Have the app recommender feel intuitive and easy to understand through design queues

  • Encourage a free trial with primary CTAs

Wireframe Mockup

The Solution

Create a compelling multi-step questionnaire that helps steer new customers to a product or plan that suits their needs.

Project Learnings and Pain Points

  • Don’t fall in love with your first design

  • Make sure design components are scalable across devices

  • Balance when to fight for your design vision vs. understanding other project team constraints

  • Validate (or disprove) design choices through user feedback

Running on Cargo

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