Adobe App Recommender
Helping top of funnel customers find the product that best suits their needs
![](https://freight.cargo.site/t/original/i/ef569614ead052366de53aa76b2f4f097f5191260433ddac278ab1d31b9243b8/Screen-Shot-2022-09-14-at-3.14.13-PM.png)
Click here to view the live page of the app recommender
The Challenge
We identified a need from customers new to the Adobe creative suite that were having a hard time finding the right product or plan.
![](https://freight.cargo.site/t/original/i/f33a77d71395c02f57faabdde2acff334fd1eed3d96efa80a69f98023fdcf244/Screen-Shot-2022-10-03-at-1.25.06-PM.png)
![](https://freight.cargo.site/t/original/i/c634d48f931aaa0ad46c524e838357423b5dc725779713346b2a471acb861655/Adobe-Project-Goals-Image-for-Portfolio-3.png)
My Role:
- Conduct user research & assess user testing feedback
- Coordinate across multiple teams on project timeline and goals
- Visual & Interaction design
- Prototyping & designing user flows
- “Pixel perfect” implementation of design
Project Goals
- Capture top of funnel customers
- Convert free trial users into subscribers
- Minimize drop-off during check-out process
- Create targeted content for users
![](https://freight.cargo.site/t/original/i/4a0b6bf573df6e11ea0a17d7351271c3ae3c3914acc3213cee1418a017e53a3f/Adobe-Project-Goals-Image-for-Portfolio.png)
Design Goals
![](https://freight.cargo.site/t/original/i/777ec54b0c04063f2d149b8d7528ec509342bc6d0c7889397f66c5395a873c24/Adobe-Project-Goals-Image-for-Portfolio-II.png)
- Make answering questions an enjoyable experience and not a chore
- Create a cohesive visual language from beginning of flow to final checkout
- Have the app recommender feel intuitive and easy to understand through design queues
- Encourage a free trial with primary CTAs
Wireframe Mockup
![](https://freight.cargo.site/t/original/i/7c003381dc88ab94b53c57e70a1e58ffaefb8310c15e39a1035e169f1c527292/Adobe-Wireframe.png)
The Solution
Create a compelling multi-step questionnaire that helps steer new customers to a product or plan that suits their needs.
![](https://freight.cargo.site/t/original/i/69d9ec5533fa62fdc11087e07f2c6baaad3945a6a1edc88c0a9d452dd9b8c674/Adobe-App-Frames.jpg)
Project Learnings and Pain Points
- Don’t fall in love with your first design
- Make sure design components are scalable across devices
- Balance when to fight for your design vision vs. understanding other project team constraints
- Validate (or disprove) design choices through user feedback
![](https://freight.cargo.site/t/original/i/1aaf574044252c2e9e80550aa6da82b2054e4faa39fd7b3d7703bbcf6e89a576/Adobe-Project-Goals-Image-for-Portfolio-4.png)